Course curriculum

    1. Course Outline

    1. Chapter 1: Marketing Fundamentals (Kerin)

    2. Chapter 2: The Marketing Environment (Kerin)

    3. Chapter 3: Customer Behaviour (Kerin)

    4. Chapter 4: Market Research (Kerin)

    5. Chapter 5: Marketing to Organizations (Kerin)

    6. Chapter 6: Segmentation, Targeting, and Positioning (Kerin)

    7. Chapter 7: Products and Brands (Kerin)

    8. Module 1 Review Quiz Completion Submission

    1. Chapter 9: Pricing (Kerin)

    2. Chapter 10: Marketing Channels and Supply Chains (Kerin)

    3. Chapter 12: Integrated Marketing Communications—The Mix, Trends, and Industry (Kerin)

    4. Chapter 13: Integrated Marketing Communications—Promotional Tools (Kerin)

    5. Chapter 14: Customer Relationship Management (Kerin)

    6. Chapter 15: Strategic Marketing Planning (Kerin)

    7. Module 2 Review Quiz Completion Submission

    1. Completion

About this course

  • $599.00
  • 17 lessons
  • 0 hours of video content

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